It’s hard work running a business, in and out of the office. What was even harder work, was getting the business started.
Entrepreneurs and small business owners are cut from a different cloth. There’s something about paving one’s own way and competing in the market in a straightforward manner. It’s almost never easy. Most entrepreneurs don’t even cut themselves a consistent check for the first few years.
Once you are established and getting a salary, that doesn’t mean it’s time for coast mode. Quite the contrary, there’s still much more to be done. So, with all of this in mind; let’s jump into the heads of some different people ranging from real-world entrepreneurs to some more unusual folks. We hope this quick list gives you some new ideas and different perspectives.
Connect With Other Businesses
“Don’t build links. Build relationships.”
Rand Fishkin, Moz
Building a support network around you with other businesses is paramount. Much of the power behind Rand Fishkin’s quote comes from what his business is.
Moz is a company that has given the digital marketing world one of its industrial standards for SEO and keyword research. If you didn’t know, backlinks are a considerable part of an SEO strategy, and Moz even has software for researching backlinks. So, “building links” is important, and, Moz can help you with it.
The founder of Moz is telling us to prioritize building relationships. Get to work on your support network. Reach out to other businesses in your industry. There may be undiscovered, mutual benefits to be had.
Be Brave and Go For It
“Just go for it. Don’t be afraid. You’re always going to wonder, ‘What if?’”
Sarah Lawrence, owner of Black Sheep Boutique.
One of the more direct quotes on this list. You probably remember the burning feeling of wanting to get started with your new business. And if you’re reading this now as a small business owner, you’re probably pretty glad you went for it. It was probably pretty scary to get started, and you probably had your share of detractors along the way.
Now as you move forward, don’t get scared now! Keep pushing forward, keep building. Before it would have been ‘What if I started that business?’ Don’t let a few years go by with you asking yourself ‘What if I had beefed up my marketing plans?’. Keep learning and pushing forward. Go for it and build your business into what you dreamed it would be.
Be a Great Leader
“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.”
Ronald Reagan, former U.S. president
There is probably a multitude of ways this could be applied to the small business owner. One way we would like to put the spotlight on is by way of identifying and applying different talents.
The ‘great leader’ isn’t necessarily the one running internal operations, making sales, running the website, managing the marketing campaign. While every now and then the small business owner wears many different hats, this isn’t the ideal model of operation. Instead, a great leader (and great small business owner) is able to see where different people accel and applying them where they fit best. Following this practice will lead to your office firing like a well-oiled machine, what’s best, you’ll be getting people to do awesome things.
“Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.”
As a small business owner, you probably already understand this better than anyone. No one chooses to start their own business because it’s the easy choice. It’s almost always the most difficult path someone can take. When you start your business, you aren’t getting full benefits. You probably aren’t even cutting yourself a solid salary for the first couple years.
All of that sacrifice comes with the huge payoff and feeling of accomplishment that is starting and running your own business. Being your own boss, setting your own schedule and doing things your own way.
Find Your Own Success
“You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose.”
Dr. Seuss, Author
Leave it to Dr. Seuss to deliver what’s really a kick in the pants message in such a whimsical way. Find your path and get on it. You have all the resources you need to do what you need to do. So, take responsibility and get to work!
As a business owner, no one should have a vision or passion for the company the way you do. You know how things should look and operate. You know better than anyone what you want your business to become. If anything is getting in the way of your success, steer out of the way of it.
This might not have been the most conventional set of tips on how to ‘Do It Right’ at small business, but, we do think it’s a uniquely helpful selection of things to keep in mind as you build your business.